LOOK: Yam Concepcion has a billboard at New York’s Times Square

Rhea Manila Santos

After getting married last month to her non-showbiz boyfriend Miguel Cuunjieng in New York City, Yam Concepcion is on a continuous high as she gets to experience another first in her life this month. While in the US, the 33-year-old actress, who is currently starring in the Kapamilya series Init Sa Magdamag, also got to shoot for a New York-based bag brand which launched their electronic billboard campaign at Times Square in New York last August 25. <a href='https://push.abs-cbn.com/2021/7/2/videos/yam-concepcion-push-evolution-194351'>WATCH: Yam Concepcion | Push Evolution</a>On her Instagram account, Yam shared a video of herself and the team posing in front of the new billboard which showed Yam posing with the sustainable and ethical fashion brand Ia’s Threads. The photo was shot by American photographer Neil Tandy. Yam wrote, “It’s finally up on times square Congratulations team!! @iasthreads ”

‘Init Sa Magdamag’ star Yam Concepcion shared how proud she is of her first major fashion billboard in New York City.

LOOK: Yam Concepcion has a billboard at New York’s Times Square | PUSH.COM.PH