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‘Hands-on talaga ako’: Sarah Geronimo ventures into business, launches ‘affordable’ makeup line

Sarah Geronimo refers to her business venture as "a dream come true."



06/01/2019 10:04 AM
‘Hands-on talaga ako’: Sarah Geronimo ventures into business, launches ‘affordable’ makeup line

"Kung pwede ko lang silang bigyan lahat. Pero guys, pabayaan niyo naman akong bumisness," Sarah Geronimo said in jest as she asked an army of Popsters to support her cosmetics line called Pop Studio which she referred to as "a dream come true."

As more local celebrities venture into business, Popstar Royalty Sarah Geronimo marked an important milestone in her career by launching a makeup line made for everyone. 

“Trend kasi siya ngayon. And ever since mahilig talaga ako magmakeup. I enjoy doing my own makeup ‘pag meron akong personal na lakad. Actually ‘pag nagmi-makeup kami ng makeup artist ko medyo pakialamera me. Palaging collaborative,” said the Kapamilya singer in an exclusive interview at an event organized by online e-commerce platform Shopee held at the Kia Theatre.

Geronimo then went on to thank the people who supported her in pursuing what she always wanted to do, saying: "I’m happy na ganun ka-supportive ang glam team ko. At ganun din ka-supportive ang manager ko si Boss Vic (Del Rosario). So ayun buti na lang meron kaming mga industry experts who helped us in producing itong makeup line namin na Pop Studio.”

The "Tala" hitmaker also said she made sure she had a say in all aspects of the brand as she wanted not only her fans to enjoy it but she herself as well.

“Definitely. May consultant din kami na makeup artists so very important na hands-on ako kasi nga gusto ko ‘yung ibebenta namin na produkto ‘yung talagang ginagamit ko rin - ‘yung ma-eenjoy kong gamitin hindi lang ‘yung mga customers natin," she stated.

Meanwhile, the Popstar Royalty revealed what makes the products from her line of cosmetics worthy of every centavo.

“We made sure kasi na very relatable. ’Yung talagang magagamit nila for their everyday look. ‘Yung day time puwede din pang-night time. Meron pang fresh look lang. Tapos merong glam look at night. So kumbaga tinatawag namin siyang two-in-one. So dual purpose siya kumbaga," the 30-year-old singer said. 

Asked what fans can expect from her now that she’s part of the Shopee family, she said: “Marami. Maraming surprises. Abangan po ninyo. I’m happy na I’m helping Shopee promote ‘yung kanilang biggest lowest price sale. 6.6-7.7. It will start on June 3 to July 7.” 

Some of the products from Sarah Geronimo’s makeup line include primer, makeup sponges and brushes, blush with contour, day and night eyeshadow palette, brow pencil with mascara, foundation stick with liquid concealer, and matte lipstick with lip balm. 

Apart from Sarah Geronimo, other celebrities who launched a cosmetics line of their own include Vice Ganda and Anne Curtis, among others.