AJ Dee shared that he has always been interested with fashion and style, which made him decide to create his very own fashion blog.

'First of all nag-end up ako sa style o fashion blog dahil unang-una nagi-enjoy akong magdamit and then every time I travel parang nafa-fascinate ako sa mga taong nakikita kong nakakapag outfit,' he said in an interview with Push.com.ph.

He added, 'Kasi dito sa atin pagmedyo naka outfit ka [sasabihin] medyo OA ka o dahil kasi mainit kaya sabi ko 'yung nasa Norway ako when I get back gusto ko mag-blog pero hindi ako magaling magwrite pero I check others how they write their articles kaya ko naman so when I got back I started my blog.'

AJ relayed that he actually likes the blogging industry here in the country for they help him in growing his blog page. 'Nagustuhan ko naman sa blogging industry they are all generous kung ano alam nila. They really share it so masaya siya.'

On what he thinks is his edge as a blogger among others, he replied, 'Ganito kasi sa fashion kasi normally kasi 'yung mga suot nila are streetwear casual lang. Ako lang or very few of us ang nasa formal o dapper look, kumbaga yung dapper ako lang. Kumbaga 'yung look na yun ako lang solo ko siya don.'