Singer and Careless founder James Reid has a new treat for his fans as he released his latest single, “u & i” on Thursday (September 29).
The song features a viral photo of James with Victoria’s Secret model Kelsey Merritt as its cover art. It is now available for streaming on various digital platforms, including Spotify, Apple Music, and YouTube Music.
“Catch me later on TikTok live from @carelessph 8 pm for the official launch. I have another surprise for you,” teased James as he promoted the single on Instagram.
“marketing strat 101,” wrote one fan in his post, referring to James’s use of his viral snap with Kelsey that triggered rumors of a romance just earlier this month.
Another fan agreed, saying, “Yas. [It’s a] brilliant strategy.”
“u & i” is composed by James and produced by the Grammy-winning group The Stereotypes with music duo 9am. It is the first single off of the actor’s upcoming album, “LOVESCENE”, which is slated for release next month. The record, which he originally planned to release as an extended play (EP), will feature a total of 10 tracks, he confirmed in a tweet last August.
James’s last studio album, Palm Dreams, was released in 2017. However, he has released several singles in recent years, including “Soda”, “Hello”, and a “Legends Only” version of “Hello”, featuring Jay B of the K-pop group Got7 and Taiwanese-American rapper ØZI.