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LOOK: BTS’s TinyTAN in new local telecom campaign

The BTS-inspired animated characters will be part of a local telecom campaign.

LOOK: BTS’s TinyTAN in new local telecom campaign-Cherry Pineda
BY
Cherry Pineda

Twitter: @cherrypineda

FRESH SCOOPS

08/09/2022 10:56 AM
LOOK: BTS’s TinyTAN in new local telecom campaign
Photo credit to Smart Communications Inc.

For BTS fans who may be experiencing a bit of separation anxiety as the group went on hiatus, there’s a “tiny” bit of good news. TinyTAN, the animated characters inspired by BTS members, will be part of a campaign by Smart Communications, Inc. (Smart) as announced on August 8.

The characters will be featured in eight (8) special edition character cards, each of which can be found in separate 5G-ready SIM packs. ARMYs can also get Smart Load Card TinyTAN collectibles for Prepaid subscribers.

“In the same way that we enable fans to connect with their favorite idols through mobile technology, we always go the extra mile in empowering our subscribers to live more and make the most of their passions,'' said Francis E. Flores, SVP and Head of Consumer Business Group–Individual at Smart.


READ: BTS and Snoop Dogg set to release collaboration next month

“Our special collaboration with TinyTAN is in line with our efforts to go beyond providing our subscribers with world-class connectivity but also delighting them with special lifestyle experiences and rewards,” he added.

BTS TinyTAN in new local telecom campaign

The Smart TinyTAN products will be available online and at Smart Stores nationwide, accredited retailers, and Smart’s flagship stores on Lazada and Shopee.

Smart’s collaboration with TinyTAN is part of their new “Smart Universe” experience for subscribers.

READ: ‘Run BTS!’ show returns after a 10-month break

Currently licensed by BigHit Music under Hybe Co., Ltd., TinyTAN comes from Bangtan Sonyeondan, the transliteration of BTS’s Korean name. Launched in 2019, each character features a personality representative of each BTS member with their own unique narrative in the TinyTAN universe.