Heart Evangelista shares what made her decide to start a beauty and wellness business

Toff C.

<p>Heart Evangelista shared why she decided to start a beauty and wellness business.</p><p>In her recent vlog, the actress relayed the story of her journey as the Chief Executive Officer of Pure Living. Heart revealed that she decided to venture into entrepreneurship in the middle of the pandemic. </p><p>"So the pandemic hit. Obviously we're still doing content and all of that. And I remember I was thinking, 'Ano kayang puwede kong gawin?' And at the same time, parang naisip ko, now is not really the time to just sit pretty and post your photos," she stated.</p><p>Heart remarked that she wants to pursue entrepreneurship but she wants to give back at the same time. </p><p>"I really wanted to do something to also give back, walang plastic, I'm really like that. Ever since before, ang daddy ko rin ganun. So iniisip ko, every time may nagtatanong sa akin 'yung tao, 'Paano ko ma-afford 'yan?' I wanted to have something, I wanted to have a life that not na pipilitin akong mag-share, but I wanted it to make sense to other people. So I [thought], ‘What can I do na alam kong solid na mage-excel ako, na kaya ko 'yung ibigay din sa tao or people that are following me?’" she shared.</p><p><iframe allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture' allowfullscreen='' frameborder='0' height='444' src='https://www.youtube.com/embed/LkbF-J-gaFM' title='YouTube video player' width='790'></iframe></p><p>As someone who is into fashion and beauty, Heart said that she felt she's already ready to bring it to the next level and start a business. </p><p>"So how I can use all of these that I've created, all of what I've learned for the past 24 years and make it into a business and say okay, this is it. This is the time. I think I am fully equipped. It's time to start a real business that just won't profit me but profit other people," she stated.</p><p><a href='https://push.abs-cbn.com/2021/6/16/fresh-scoops/look-heart-evangelista-took-almost-2-years-to-com-194048' target='_blank'><u><strong>LOOK: Heart Evangelista took almost 2 years to complete this painting</strong></u></a></p><p>Heart said that by creating a beauty and wellness business, she wants to create an impact on how people take care of themselves.  </p><p>"You have to glow and you have to shine even it's an ukay-ukay outfit. You need to look good so you need to take care of yourself because at the end of the day kung ano man ang pinagdadaanan mo you have to put you first and that's how I came up with Pure Living," she said.  </p><blockquote class='instagram-media' data-instgrm-permalink='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' data-instgrm-version='14' style=' background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);'><div style='padding:16px;'><div style=' display: flex; flex-direction: row; align-items: center;'><div style='background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;'> </div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;'> </div></div></div><div style='padding: 19% 0;'> </div><div style='display:block; height:50px; margin:0 auto 12px; width:50px;'><a href='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'><svg height='50px' version='1.1' viewbox='0 0 60 60' width='50px' xmlns='https://www.w3.org/2000/svg' xmlns:xlink='https://www.w3.org/1999/xlink'><g fill='none' fill-rule='evenodd' stroke='none' stroke-width='1'><g fill='#000000' transform='translate(-511.000000, -20.000000)'><g><path d='M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631'></path></g></g></g></svg></a></div><div style='padding-top: 8px;'><div style=' color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;'><a href='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'>View this post on Instagram</a></div></div><div style='padding: 12.5% 0;'> </div><div style='display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;'><div><div style='background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);'> </div><div style='background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;'> </div><div style='background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);'> </div></div><div style='margin-left: 8px;'><div style=' background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;'> </div><div style=' width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)'> </div></div><div style='margin-left: auto;'><div style=' width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);'> </div><div style=' background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);'> </div><div style=' width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);'> </div></div></div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;'> </div></div><p style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;'><a href='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;' target='_blank'>A post shared by Heart Evangelista (@iamhearte)</a></p></div></blockquote><script async src='//www.instagram.com/embed.js' type='text/javascript'></script><p>She added that the vision she has for her business is for it to become something that can provide great products and jobs to people. </p><p>“I understand business and I understand na kailangan niyo mag ROI (return on investment), shipment, supplier, mga taong kailangan mong bayaran, advertising, pag-edit mo ng video, lahat 'yan you have to pay for that but I didn't want to be selfish, of course I needed to profit, to get ROI, return of investment, but I still want to come up with products that quality, top of the line, pinag-isipan, madami, hindi lang isa para pwede kayo [mamili] and I want it to be affordable. And at the same time I want to promote people to also work even at home, na kung wala kayong opportunities out there, I wanted to come up with a company that would give people opportunity because I am for that, I am for sharing but I am also for inspiring for people,” she said. </p>

<p>Heart remarked that she wants to pursue entrepreneurship but she wants to give back at the same time. <p>"I really wanted to do something to also give back, walang plastic, I'm really like that. Ever since before, ang daddy ko rin ganun. So iniisip ko, every time may nagtatanong sa akin 'yung tao, 'Paano ko ma-afford 'yan?' I wanted to have something, I wanted to have a life that not na pipilitin akong mag-share, but I wanted it to make sense to other people. So I [thought], ‘What can I do na alam kong solid na mage-excel ako, na kaya ko 'yung ibigay din sa tao or people that are following me?’" she shared.<p><iframe allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture' allowfullscreen='' frameborder='0' height='444' src='https://www.youtube.com/embed/LkbF-J-gaFM' title='YouTube video player' width='790'></iframe><p>As someone who is into fashion and beauty, Heart said that she felt she's already ready to bring it to the next level and start a business. <p>"So how I can use all of these that I've created, all of what I've learned for the past 24 years and make it into a business and say okay, this is it. This is the time. I think I am fully equipped. It's time to start a real business that just won't profit me but profit other people," she stated.<p><a href='https://push.abs-cbn.com/2021/6/16/fresh-scoops/look-heart-evangelista-took-almost-2-years-to-com-194048' target='_blank'><u><strong>LOOK: Heart Evangelista took almost 2 years to complete this painting</strong></u></a><p>Heart said that by creating a beauty and wellness business, she wants to create an impact on how people take care of themselves.  <p>"You have to glow and you have to shine even it's an ukay-ukay outfit. You need to look good so you need to take care of yourself because at the end of the day kung ano man ang pinagdadaanan mo you have to put you first and that's how I came up with Pure Living," she said.  <blockquote class='instagram-media' data-instgrm-permalink='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' data-instgrm-version='14' style=' background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);'><div style='padding:16px;'><div style=' display: flex; flex-direction: row; align-items: center;'><div style='background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;'> </div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;'> </div></div></div><div style='padding: 19% 0;'> </div><div style='display:block; height:50px; margin:0 auto 12px; width:50px;'><a href='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'><svg height='50px' version='1.1' viewbox='0 0 60 60' width='50px' xmlns='https://www.w3.org/2000/svg' xmlns:xlink='https://www.w3.org/1999/xlink'><g fill='none' fill-rule='evenodd' stroke='none' stroke-width='1'><g fill='#000000' transform='translate(-511.000000, -20.000000)'><g><path d='M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631'></path></g></g></g></svg></a></div><div style='padding-top: 8px;'><div style=' color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;'><a href='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'>View this post on Instagram</a></div></div><div style='padding: 12.5% 0;'> </div><div style='display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;'><div><div style='background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);'> </div><div style='background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;'> </div><div style='background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);'> </div></div><div style='margin-left: 8px;'><div style=' background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;'> </div><div style=' width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)'> </div></div><div style='margin-left: auto;'><div style=' width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);'> </div><div style=' background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);'> </div><div style=' width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);'> </div></div></div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;'> </div></div><p style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;'><a href='https://www.instagram.com/p/CbhH5mqJqFS/?utm_source=ig_embed&utm_campaign=loading' style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;' target='_blank'>A post shared by Heart Evangelista (@iamhearte)</a></div></blockquote><script async src='//www.instagram.com/embed.js' type='text/javascript'></script><p>She added that the vision she has for her business is for it to become something that can provide great products and jobs to people. <p>“I understand business and I understand na kailangan niyo mag ROI (return on investment), shipment, supplier, mga taong kailangan mong bayaran, advertising, pag-edit mo ng video, lahat 'yan you have to pay for that but I didn't want to be selfish, of course I needed to profit, to get ROI, return of investment, but I still want to come up with products that quality, top of the line, pinag-isipan, madami, hindi lang isa para pwede kayo [mamili] and I want it to be affordable. And at the same time I want to promote people to also work even at home, na kung wala kayong opportunities out there, I wanted to come up with a company that would give people opportunity because I am for that, I am for sharing but I am also for inspiring for people,” she said. 

<p>Heart Evangelista shared why she decided to start a beauty and wellness business.<p>In her recent vlog, the actress relayed the story of her journey as the Chief Executive Officer of Pure Living. Heart revealed that she decided to venture into entrepreneurship in the middle of the pandemic. <p>"So the pandemic hit. Obviously we're still doing content and all of that. And I remember I was thinking, 'Ano kayang puwede kong gawin?' And at the same time, parang naisip ko, now is not really the time to just sit pretty and post your photos," she stated.

Heart Evangelista opens up about her journey as the CEO of her beauty and wellness business. 

Heart Evangelista shares what made her decide to start a beauty and wellness business | PUSH.COM.PH