Heart Evangelista shared why she decided to start a beauty and wellness business.
In her recent vlog, the actress relayed the story of her journey as the Chief Executive Officer of Pure Living. Heart revealed that she decided to venture into entrepreneurship in the middle of the pandemic.
"So the pandemic hit. Obviously we're still doing content and all of that. And I remember I was thinking, 'Ano kayang puwede kong gawin?' And at the same time, parang naisip ko, now is not really the time to just sit pretty and post your photos," she stated.
Heart remarked that she wants to pursue entrepreneurship but she wants to give back at the same time.
"I really wanted to do something to also give back, walang plastic, I'm really like that. Ever since before, ang daddy ko rin ganun. So iniisip ko, every time may nagtatanong sa akin 'yung tao, 'Paano ko ma-afford 'yan?' I wanted to have something, I wanted to have a life that not na pipilitin akong mag-share, but I wanted it to make sense to other people. So I [thought], ‘What can I do na alam kong solid na mage-excel ako, na kaya ko 'yung ibigay din sa tao or people that are following me?’" she shared.
As someone who is into fashion and beauty, Heart said that she felt she's already ready to bring it to the next level and start a business.
"So how I can use all of these that I've created, all of what I've learned for the past 24 years and make it into a business and say okay, this is it. This is the time. I think I am fully equipped. It's time to start a real business that just won't profit me but profit other people," she stated.
Heart said that by creating a beauty and wellness business, she wants to create an impact on how people take care of themselves.
"You have to glow and you have to shine even it's an ukay-ukay outfit. You need to look good so you need to take care of yourself because at the end of the day kung ano man ang pinagdadaanan mo you have to put you first and that's how I came up with Pure Living," she said.
She added that the vision she has for her business is for it to become something that can provide great products and jobs to people.
“I understand business and I understand na kailangan niyo mag ROI (return on investment), shipment, supplier, mga taong kailangan mong bayaran, advertising, pag-edit mo ng video, lahat 'yan you have to pay for that but I didn't want to be selfish, of course I needed to profit, to get ROI, return of investment, but I still want to come up with products that quality, top of the line, pinag-isipan, madami, hindi lang isa para pwede kayo [mamili] and I want it to be affordable. And at the same time I want to promote people to also work even at home, na kung wala kayong opportunities out there, I wanted to come up with a company that would give people opportunity because I am for that, I am for sharing but I am also for inspiring for people,” she said.