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ABS-CBN and Vice Ganda once again receive ‘Trusted Brand’ awards from Reader’s Digest

ABS-CBN and Vice Ganda were honored at the Reader's Digest Trusted Brand Award Ceremony.

ABS-CBN and Vice Ganda once again receive ‘Trusted Brand’ awards from Reader’s Digest-Toff C.
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Toff C.

Twitter: @Push_Alerts

FRESH SCOOPS

04/10/2022 03:29 PM
ABS-CBN and Vice Ganda once again receive ‘Trusted Brand’ awards from Reader’s Digest
Photo credit: @jekkipascual Twitter, @praybeytbenjamin Instagram and ABS-CBN News

Vice Ganda was once again honored at the Reader's Digest Trusted Brand Award Ceremony in Mandaluyong on Friday, April 8.

The It's Showtime host was awarded with the "Most Trusted Entertainment and Variety Presenter." 

Meanwhile, ABS-CBN also received the Reader's Digest Trusted Brand Gold Award in the TV Network category anew. 


"Thank you once again for always trusting and supporting ABS-CBN. It's always been a challenging few years for us, but they were there. They never left us. They supported us even as we transform and innovate," ABS-CBN Trade Marketing and Partnership head Aine Reyes-Unson upon receiving the award for the network.

The Trusted Brand Awards are based on a commissioned survey by Reader's Digest participated in by thousands of Filipinos who vote for companies and personalities based on six key attributes such as trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility

"Reader’s Digest has reached out to consumers across Asia to identify those elements in a brand that make it worthy of their trust. With these years of research behind us, we are able to confidently dissect precisely what features a trusted brand must process in order to maintain relevance and purpose for Asian consumers," said on the Trusted Brands Asia website. 

According to Trusted Brands Asia, ABS-CBN "has been with generations of Filipinos through times of triumph and turmoil, providing them with news and information on the most important events in the nation and the world." 

"Despite the limitations caused by the pandemic and the non-renewal of its broadcast franchise in recent years, ABS-CBN remains present and felt by its audiences. The network has sustained the trust of its audiences and continues to achieve its goals by staying committed to its mission of being in the service of the Filipino, regardless of the circumstance," it added. 

In 2021, both Vice Ganda and ABS-CBN also received the said awards from Reader's Digest.

READ: Vice Ganda reacts to ABS-CBN Christmas ID: ‘Sasamahan kita sa iyong pagbangon'

Fans of the Kapamilya network extended their congratulatory messages via social media.

"CONGRATULATIONS MEME VICE at KAPAMILYA ABS-CBN #KapamilyaForever," one fan said.

"Congratulations meme vice keep it up!! And ABS CBN congrats," another fan said.