Broadway star Lea Salonga and Grammy-winning artist Michael Buble have been tapped as judges for Kumu's digital international singing competition called Sing For the Stars.
Kumu CEO and founder Roland Ros remarked that the virtual singing contest aims to discover new voices in a new way.
“Kumu is the home of musicians. Through this competition, we're discovering and highlighting new voices on a world stage in a unique and brand new way," he said in a statement as reported by ABS-CBN News.
As the competition will be held virtually, anyone from anywhere in the world can join it.
Roland remarked, "Since Sing For The Stars is live-streamed on Kumu, everything is happening in real-time, including direct interactions and support from their adoring and supportive audience who are also all over the world."
He added, "We’re really hoping to find talented, breakthrough artists who embody our core values of positivity and authenticity."
The Kumu founder also highlighted that the show "isn't only about creating a stage for our singers, it's also going to be a way to activate community support and rally music-lovers on the app to come together."
The competition was launched last February 23. The top 11 of the competition will advance to the finals and the top four will then battle it out to win the grand prize.
The winner of Sing for the Stars will receive a cash prize of $10,000, a one-year record contract with Warner Music, an opportunity to stage a mini-concert on Kumu, and a coaching session with Michael.
Meanwhile the first runner-up will receive a cash prize of $4,000 and the second runner-up will receive $2,000.
Kumu is a Filipino video sharing and e-commerce social networking service founded in 2017. The app was launched on Android and iOS in February 2018. Kumu's name was inspired by the Filipino word "kumusta."
Kumu topped the download charts under the free apps category on Apple Store and Google Play in October 2020.