Miss Universe 2018 Catriona Gray expressed her elation as she announced her latest collaboration on Instagram this week.
Through an online post, the beauty queen said that she is “super kilig” as her venture with international fashion brand H&M kicked off.
“Super kilig seeing all the love for our @hm campaign. Thanks so much guys! Can't wait to see the in-store displays for myself (been seeing all your tags!) This Tropical Essentials 2022 collection is colorful, youthful and vibrant - everything summer should be!” she wrote in the caption of a photo where she can be seen wearing one of the designs she selected for the campaign.
Meanwhile, more photos of Catriona wearing the collection are currently up on H&M’s platforms. According to a press release, as the campaign’s main inspiration is passion, Catriona interpreted it as a “passion that blooms.” In relation to this, the Raise Your Flag singer, whose personal advocacy is “uplifting local communities,” did the photoshoot in the outskirts of Nueva Ecija. “Her shoot being located in Nueva Ecija is symbolic of her support for their local Talavera ARTists guild: an organization that showcases the different art mediums of creatives from the municipality,” it added.
Photo credit: H&M
Aside from Catriona, actresses Kim Chiu, Nadine Lustre, and Maja Salvador have also collaborated with the international fashion brand in the past.