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Laurenti Dyogi aims to go global as over 40 artists sign with Star Magic

Laurenti Dyogi welcomes over 40 artists to the Star Magic family during the Star Magic Black Pen Day.

BY
Kristhoff Cagape

FRESH SCOOPS

06/20/2021 03:18 PM
Laurenti Dyogi aims to go global as over 40 artists sign with Star Magic
Photo Credit: @direklauren Instagram

"We dream to grow bigger and go global."

These were the words of Star Magic and ABS-CBN entertainment production head Laurenti Dyogi as ABS-CBN signed over 40 stars on Star Magic Black Pen Day on Saturday, June 19.

In his message, direk Lauren said that Star Magic will strive to bring Filipino talent and content to the international scene.


"To date, Star Magic is the biggest talent agency in the country and we continue to grow our family. There is strength in numbers. Our actors, singers, hosts, comedians, and social media influencers will work together, collaborate and create content for various platforms," he said in his message during the event.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Star Magic (@starmagicphils)

 

He added, "To see our artists perform alongside the best artists in the world is what we will strive to achieve."

Direk Lauren also remarked that he is honored to be part of the artists' journey in attaining "their highest potential in their chosen craft and be responsible members of the entertainment community and of this nation.”

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Star Magic (@starmagicphils)

 

During the event, various artists inked contract with Star Magic. 

READ: Lauren Dyogi dreams of building Star Magic into an international talent agency

Direk Lauren also announced that the different management groups in ABS-CBN will be integrated under the Star Magic umbrella. He added that Star Magic has also created strategic partnerships with different independent managers.