Piolo Pascual ventured into the world of music production as he recently launched a record label of his own named Just Music.
Focusing on building the talents of artists outside the mainstream scene, Piolo offers “a home for talented singer-songwriters who have yet to be discovered.”
The 44-year-old singer-actor explained that the reason he established a music label of his own is to give a platform to potential artists in the country.
“With the abundance of talent that we have here in the Philippines, I guess, we’ve been seeing a lot of potential in these new artists and that’s where this all came up,” he said.
“When you see a lot of artists who could potentially make a change in the scene, you want to give them that platform, that chance,” he stated.
With several artists having been gifted with immense talent but are struggling to find their way into the mainstream scene, Piolo said he will give them the exposure needed to shine bright on their own.
“There are a lot of new artists and so much talent that has to be exposed, but they need a platform to legitimize it,” he said. “I want to give them a chance to shine on their own, using this label,” he added.
Just Music recently launched two new artists NKO and kenji — both described by Piolo as having the “global appeal.”
“When I first heard them, I knew that they had global appeal, alam mong hindi sila basta mainstream songs. Discovering new talents that have their own taste in music, in the way they want to express themselves, it’s nice,” he said.