Following the news of their partnership, Philippine telecommunications brand Smart has announced that they are launching a Smart + BTS microsite where they will be putting up exclusive content from the global pop sensation as part of their many campaign executions.
During their virtual press conference on Thursday, April 22, VP/Group Head of Prepaid Marketing Miriam Choa said, "Today, we're introducing the microsite of Smart + BTS. You will see some exclusive content... Special contents that you will see that were not yet released. And then, there’s also the light stick. The light stick is something that all our [nieces] are familiar with, when you watch a concert, you have it. And then you can have that same amazing experience." The microsite will also include BTS photo cards. However, this will only be accessible through the Smart site, running on Smart mobile data.
Aside from the microsite features and mobile light stick, Smart has also released a commercial featuring BTS and their hits Dynamite and Life Goes On.
While there were many BTS songs to choose from, Miriam explained why they picked the two latest hits of the global icons. “The final selection went to Life Goes On because of the situation we are in right now. And, we really enforced it to all the young people that we are all Dynamites. We are strong and unstoppable, just passionate.”
Meanwhile, the executives were also asked about the possibility of bringing in BTS to the country. Miriam answered, "We want that to happen. But right now, because we are in the situation that we are, we cannot commit to a date yet. That's something that we can hope for."
A day ahead of the virtual press launch, BTS, through a video greeting posted by the telco brand online, gave words of encouragement to Filipino ARMY amid the COVID-19 pandemic. The group also expressed how much they are looking forward to meeting their fans soon.
Composed of RM, Jin, Suga, J-hope, Jimin, V, and Jungkook, BTS is the world's leading pop icon behind the record-breaking hits Dynamite, Boy With Luv, ON, MIC Drop, and Black Swan, among others.