The official music video of James Reid's latest single "Soda" has finally been released.
Directed by Judd Figuerres, the video premiered on the YouTube channel of his record label Careless Music on Saturday, March 20.
"Soda" was released last January on various digital streaming platforms.
In a virtual conference for his newest single, James shared that he wrote "Soda" during the lockdown amid the novel coronavirus pandemic.
"It is a new sound for me," he said. "I just really wanted to start the year with something fresh. I’ve been working on it since 2020. It actually was a very heavy year, and I wrote the song during quarantine."
"Basically, it became like a time that was very introspective. I guess this song is a reflection of that insight of learning to turn these negative things into positive experiences. Learning to ride the highs and lows," he added.
According to the actor-singer, he had the help of his former girlfriend Nadine Lustre, as well as producer Isagani Palabyab and artist Haissam "Massiah" Morton, in creating the song.
“I started this song myself. I produced it myself. I just started creating the beat… and then I wrote to the song and I had one of my producers, Isagani, help bring in some instrumentalists to bring it more of that live feel," he said.
“I [also] had help from Nadine and also Massiah, one of my other artists. They helped me with a couple of lines. Like Nadine wrote the line, ‘Don’t lose the stars in your eyes,’ which basically means don’t give up, don’t lose hope,' he added.
In "Soda," James said the message is "to have an open mind and learn to see the light in things."
"Learn to see your own darkness as a teacher, and just to be present enough to make the most out of life’s surprises," he said.