Miss Universe 2015 Pia Wurtzbach inks ang exclusive deal with top Dubai agencyYugen PR to represent her in the Middle East region.
During the announcement made by the agency on their Instagram account, it is also announced that Pia will be featured in the digital edition of the prestigious Arab Fashion Week and will make history as the first-ever Miss Universe titleholder to be given a spot at the Arab Fashion Week.
“We are thrilled to officially announce our exclusive partnership deal with Miss Universe Pia Wurtzbach here in the Middle East market. We look forward to all wonderful projects lined up for her in this part of the world where there are 4 Million Filipinos as well as millions of beauty pageant fans from this part of the world.” said Ian Borromeo, Managing Director at Yugen PR Dubai
“Pia is also known for her love of travel, beauty and fashion and we are excited to create contents for brands as she has a powerful voice for her community and loyal followers.” he added.
“The Middle East market is very close to my heart as I have been traveling to that part of the world. I am totally in love with the people and its culture. I am excited to see what I can do to connect and hopefully influence my community through all the works and activities lined up for me for the rest of the year.” said Pia.
Pia Wurtzbach will be opening the Arab Fashion Week on March 24 wearing the avant-garde creation of fellow Filipino Furne One of Amato Couture who is known as the King of Couture in Dubai and one of the favourite designers of Hollywood celebrities such as Beyonce, Mariah Carey, Lady Gaga, Ariana Grande, Katy Perry, Shakira, Jennifer Lopez, Nicki Minaj to name just a few.
The 5-min. fashion film paid sartorial homage to life beyond Earth - an exploration to the unknown dimension of life, a new beginning, a life after life.
For the fashion film, the team commissioned Dubai-based director Alex Suhorucov to create an imaginary world set in Sharjah’s Buhais Geology Park or also known as Mars in the UAE for its out of this world rock formation and geological landscape.
Furne One’s collection is all-black keeping his mysterious yet flamboyant outlook for Autumn/Winter 2021. The collection includes over-the-top ruffled gowns with soft laces, leather finishings and flowy ostrich faux feathers.
Watch the premier of Amato Couture’s Fashion Film at Arab Fashion Week produced by Yugen PR Dubai in partnership with XPEDITION Magazine on March 24, 2021 at www.arabfashionweek.com or tune in on the official Instagram page of Arab Fashion Week at @arabfashionweek