True Beauty lead star and ASTRO member Cha Eun-woo is the newest endorser of a local retail brand.
"The current [star] in our fangirl [heart]: True Beauty lead star & ASTRO’s Cha Eun-Woo fronts our latest #PENSHOPPEreset campaign as the newest addition to TEAM PENSHOPPE!" the brand announced on Thursday, February 11.
Eun-woo headlined the Reset collection of the clothing brand.
Filipino fans were quick to express their excitement about this new project of the Korean star in the country.
"Yay!! So proud of you @eunwo.o_c," one netizen said.
"Perfect boy. The prince of my dreams. Congratulations Cha Eun-woo!" another netizen commented.
Eun-woo debuted as a member of the South Korean boy group ASTRO in 2016.
Aside from music, he starred in several K-Dramas like Gangnam Beauty, Rookie Historian Goo Hae-ryung, and True Beauty.
In 2019, the Korean star visited the Philippines for a fan meet.
In an interview with ABS-CBN in 2019, Eun-woo shared that he actually studied here in the Philippines when he was still young.
"I was here in first grade, [to] study English, for six months I was in here. I'm close [to Filipinos]," he stated.