Heart Evangelista's latest endorsement has made its way to Times Square, New York.
The Filipina actress gushed over her billboard in NYC saying that she is thankful for such a big opportunity to represent a Pinoy brand.
"I still can't believe that my billboard for @iasthreads is displayed in Times Square in New York!" she posted.
Heart added, "I'm so grateful for such an incredible opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans. God is truly good!"
Heart has been championing Filipino artisans as a fashion enthusiast here in the Philippines.
In July last year, she launched her project #LoveMarieXSorsogon which featured the handiwork of artisans from the home province of her husband, Chiz Escudero.
“Collaborating with these amazing women artisans of Sorsogon for #LoveMarieXSorsogon. Truly can’t wait for you to see what they have to offer. #MahalKongSorsogon,” she shared in one of her posts last year.