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Lauren Dyogi on launching P-pop group BGYO: ‘It was not easy for these young men’

Star Magic head and director Lauren Dyogi gives thanks to everyone who helped support new boy group BGYO.

Rhea Manila Santos

Twitter: @allaboutmanila


01/30/2021 10:51 AM
Lauren Dyogi on launching P-pop group BGYO: ‘It was not easy for these young men’
Screenshot from BGYO Official YouTube Channel and Photo credit to @direklauren Instagram

You may recognize the boy group BGYO from their viral performances on ASAP Natin ‘To or from their stint as trainees of Star Hunt Academy where they all first met back in 2018, but this year, the five-member group is all set to take the P-pop world by storm starting with the release of their debut single “The Light” this month. 

ABS-CBN Head of Entertainment Production and Star Magic director Lauren Dyogi could not have been prouder than to see his brainchild come to fruition as BGYO held their official launch online via KTX.ph last January 29, Friday. In a speech during the event, Dyogi shared some insight into those aspiring to be like BGYO. 

“We are experiencing a time of difficulty and darkness because of the pandemic. But in the years that I’ve been looking for talent in the Philippines  and all over the world, what I learned is that Filipinos are big dreamers. That despite of the many challenges in life, they still hold on to their dreams. Many times I would hear auditionees say, ‘Ginagawa ko po ito para maiahon sa kahirapan ang pamilya ko.’ However I always tell them that what they see are the perks of fame. But before one becomes a star, that person has gone through a lot of training, dedication, and sacrifice. This is a value I want to instill in the new breed of artists with Star Magic and ABS-CBN.’

READ: ‘P-Pop rise’: Director Lauren Dyogi introduces idol trainees trained under Pinoy and Korean coaches

As head of Star Magic, Dyogi said it’s not enough to have the looks to make it in showbiz. “We are not only looking for dreamers but proactive dreamers. Filipinos who not only dream but also have the grit and passion to excel in their craft. What we saw with BGYO was a product of 20 months of rigorous training in Star Hunt Academy. It was not easy for these young men but I thank each and every one of you Akira, Gelo, Mikki, JL, and Nate, for really persevering and committing to your dreams. We are very proud of all of you for this achievement,” he shared.

The director also gave thanks to everyone who helped make his vision of BGYO a reality. “We would also like to acknowledge the parents and the family of these boys for entrusting your children to us and being a very good support system for each one of them. To the management of ABS-CBN, Mark Lopez, Carlo Katigbak, tita Cory Vidanes, thank you for the guidance and the believing in the vision of BGYO. Salamat din sa Star Hunt management team and staff for being the family of the boys from day one up to now. Sa ASAP Natin ‘To family and artists for being their home and allowing them to showcase their talent. To Star Music family, Mr. Roxy Liquigan, and Jonathan Manalo for helping with the global strategy and distribution of BGYO’s music. Thank you to the Filipino coaches of BGYO for improving their skills. Our gratitude also goes to our friends from South Korea who imparted their knowledge,” he said.

READ: BGYO’s debut single ‘The Light’ has finally been released

Dyogi also did not forget to show appreciation for the group’s fans who have been following their idol’s journeys since their Star Hunt days.

“We are very grateful to the BGYO fans. You supported them from being Star Hunt Academy trainees and we hope you will continue to join them in their long and arduous journey. What excites us now is the talent already transcends barriers such as race. With the emergence of BGYO as a youth idol group, we see a bright future for Star Magic and Filipino artists. Today we may live in one of the darkest points of history, but as long as there are proactive dreamers out there, we’re willing to put up the hard work to aspire to become excellent and to inspire the world with their talent, there will always be light,” he added.