As the celebrity ambassador of international child rights organization Save the Children Philippines, Ria Atayde recently helped launch their latest campaign “Heroes from Home” which helps raise funds and give hope to the vulnerable, marginalized, and deprived Filipino children who need healthcare, education, and protection during the COVID-19 pandemic.
As a Heroes from Home volunteer, Ria explained that the pandemic has opened up opportunities for people to help even in the comforts of their own homes. “I signed up to be a hero from home because the children need our support now more than ever as they continue to face challenges in these trying times. Heroes from Home is a simple, easy and practical way we can help children and families during this pandemic. I invite everyone to join me for the sake of children and be a Hero from Home,” Ria said.
The Kapamilya actress said this new campaign is open to individuals, families, or groups to pledge an amount for a purpose for every fun and creative challenge they do and post online. Save the Children Philippines offers an opportunity for people to start their own fundraiser through SimplyGiving.com, an online fundraising site where individuals or groups can donate and help the organization’s COVID-19 response initiatives for children. “In this new normal, we can celebrate our birthday in a meaningful and purposeful way. You can share your birthday by asking friends to donate to Save the Children as their gift to you. Not only does it make your special day meaningful, you give hope to needy children and families who need the help the most,” Ria added.
Apart from their current fundraising campaign, Ria also shared that their organization has already provided lifesaving support to 11,000 children and their families, including frontliners, by distributing personal protective equipment (PPEs), food items, hygiene kits and information, education, and communication (IEC) materials in Caloocan, Navotas, Malabon, Cavite, Batangas, Bangsamoro Autonomous Region for Muslim Mindanao (BARMM), and areas where they are needed the most.
“There are still so many children who need our love and support and I really hope that everyone can rise up to the challenge and be a Hero from Home,” added Ria.
The talented actress also shared that beginning this month, Save the Children Philippines is looking for volunteers who can make a difference by being heroes for children while staying safe at home. Interested volunteers can sign up to be a Hero from Home and help save children’s lives by sending an email to firstname.lastname@example.org.