The decision of a committee of the House of Representatives to deny ABS-CBN’s application for a fresh 25-year franchise has seen career changes for a lot of local artists and producers.
Ace comedian Vice Ganda, for one, has switched to digital platform, and is set to launch his own exclusive entertainment website called viceganda.com, with its first offering, "Gabing Gabi na Vice". It will be launched this Friday, July 24.
“This will be the digital universe of the comedian which will also been seen on Facebook, Instagram, Twitter and other social media accounts,“ Jay Montelibano, the marketing head of Viva, his talent agency, said in an interview with ABS-CBN News.
"The thrust is to drive all these traffic to the viceganda.com website," he added.
Fellow comedian and actress Pokwang, on the other hand, have partnered with TV5 and its cable subsidiary Cignal Entertainment for a new game show, "Fill in the Banks", which she will co-host with GMA-7 artist Jose Manalo. The program is produced by Mike Tuviera's APT Entertainment.
Aside from "Fill in the Banks," Pokwang will also team up with another Kapuso artist, Pauleen Luna, and a teen princess in APT’s daily morning show, “Rise and Shine.”
Meanwhile, actress and fitness enthusiast Jessy Mendiola is also set to headline her own health show, called “Fit for Life," under Cignal Entertainment.
Aside from Pokwang and Jessy, director Joel Lamangan is said to be partnering with TV5 for a new television series as well, while other blocktimers and TV producers are in discussion with IBC13 and Channel 11, whose franchise is owned by evangelist-turned-lawmaker Eddie Villanueva.
The upcoming projects with the said networks aim to bring back the robust business of mainstream TV broadcast, which was negatively affected after ABS-CBN shut down in mid-March. More importantly, it aims to provide jobs for workers who were displaced not only by the retrenchment of ABS-CBN due to the rejection of its franchise renewal, but also by the national crisis due to the coronavirus pandemic.