The fundraising virtual concert of ABS-CBN happened on Sunday, March 22.
ABS-CBN's fundraising virtual concert for its "Pantawid ng Pag-Ibig" campaign was able to raise Php 236,997,391 on Sunday, March 22.
The three-hour concert gathered more than 100 stars who performed from their homes while being broadcasted live on ABS-CBN, ABS-CBN S+A, ANC, MYX, DZMM Teleradyo, DZMM Radyo Patrol 630, and MOR 101.9. It was also streamed on iWant.
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The "Pantawid ng Pag-Ibig" campaign was launched on March 20. According to ABS-CBN President Carlo Katigbak, the campaign aims to raise funds by mobilizing private companies and individuals who want to extend help.
The Lopez Group has donated Php 100 million to kickstart the initiative.