ABS-CBN's fundraising virtual concert for its "Pantawid ng Pag-Ibig" campaign was able to raise Php 236,997,391 on Sunday, March 22.
The three-hour concert gathered more than 100 stars who performed from their homes while being broadcasted live on ABS-CBN, ABS-CBN S+A, ANC, MYX, DZMM Teleradyo, DZMM Radyo Patrol 630, and MOR 101.9. It was also streamed on iWant.
The "Pantawid ng Pag-Ibig" campaign was launched on March 20. According to ABS-CBN President Carlo Katigbak, the campaign aims to raise funds by mobilizing private companies and individuals who want to extend help.
Narito ang mensahe ni ABS-CBN President at CEO Carlo Katigbak sa paglulunsad ng '#PantawidNgPagibig' campaign na layong mag-abot ng tulong sa mga nangangailangan habang umiiral ang #LuzonLockdown. #COVID19 https://t.co/Zd1KdvwTzM pic.twitter.com/QqnwSq8zLA— ABS-CBN News (@ABSCBNNews) March 19, 2020
The Lopez Group has donated Php 100 million to kickstart the initiative.