Global music sensation BTS, in partnership with UNICEF, is continuing their mission to end violence in and around schools all over the world. UN released an exclusive video featuring BTS on International Day of Friendship, which encourages young people to share and spread kindness in real life or on the internet.
"School is often the place where many of us meet our best friends. Yet, with 1 in 3 students aged 13-15 experiencing bullying, for many young people school can be tough. That’s why BTS are calling on young people to brighten someone’s day with kindness, as part of UNICEF’s campaign to #ENDviolence in and around schools," UNICEF stated.
The new video is part of BTS and Big Hit Entertainment's "LOVE MYSELF" campaign, which already helped raised over US$ 2 million to help UNICEF's #Endviolence campaign in and around schools.
“Our LOVE MYSELF campaign is all about encouraging every young person to find the love from within themselves and spreading that love to others. We want everyone to take part in ending violence by sharing love and kindness," BTS said.