After holding his horror film Eerie’s international premiere at the Singapore Film Festival last December, director Mikhail Red explained why they decided to release it first abroad before having its theatrical run in the country.
“Parang naisip lang namin na for a film like this, gusto namin siya i-world premiere outside the country and it worked for us kasi dun nabuo yung sales deals namin. What’s interesting din kasi about Eerie is I think it’s the first Star Cinema movie that got internationally distributed,” he shared.
Unlike previous local films which only had special screenings abroad for Pinoy audiences, Eerie will have a regular theatrical run in countries like Singapore, Malaysia, Brunei, Myanmar, Cambodia, China, and Vietnam.
“Magkaka-simultaneous regional release siya. Basically, pagka-screen niya dito sa Philippines may other screenings across Asia and hindi siya yung usual route na parang tina-target yung Pinoy diaspora abroad, kit was picked up by international distributors so i-wa-wide theatrical release siya sa other countries all the way from March to June so parang tuloy-tuloy siya.”
"Basically yun naman yung goal namin. We wanted a film na talagang wide yung release and nag-culminate lahat yun because of the SIngapore premiere. So when you show a film outside the country for the first time, ang daming buyers at sales agents, nakikita nila and na-ri-realize nila na may market din pala for Pinoy horror movies. So we’re excited and sana this isn’t the first of its kind kasi tuloy tuloy naman yung partnership with that company,” he shared.
Red hopes that Star Cinema’s new collaboration with Singapore’s Cre8 Productions will help elevate the status of Pinoy films worldwide starting in Southeast Asia.
“Nag-pitch lang kami sa kanila and then na-meet namin sila then nagustuhan nila yung material. Ang exciting nga, parang six-picture deal ang sinign nila so naging catalyst yung film na to for something new din for Star Cinema na mag-go into international co-productions and dun ibang flavor din ang magagawa natin.”
"Nung nag-pitch kami may cast na so sila very excited sila sa material and sa concept. Na-excite din sila working with Star Cinema kasi alam nila it’s one of the biggest studios sa Philippines and na-fascinate sila sa fact na parang recently, yung mga local studios dito gustona rinma-push yung boundaries, mag-cross ng borders, gusto na gumawa ng movies na ma-e-enjoy pa rin ng Pinoy audience pero meron siyang certain elements thtat cna make it work outside kasi yun naman yung bagong age ngayon na with all the international streaming services and with Netflix, may certain kind of films ngayon na hinahanap ng audiences even outside the country. Very strategic rin,” he admitted.