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EXCLUSIVE: LJ Moreno shares how she overcame her biggest challenge in business

Lollicake Factory founder LJ Moreno talks about how it all started.

BY
Rhea Manila Santos

Twitter: @allaboutmanila

FRESH SCOOPS

04/07/2018 10:35 AM
EXCLUSIVE: LJ Moreno shares how she overcame her biggest challenge in business
Photo credit to thelollicakechic IG

 

After having three kids, actress turned entrepreneur LJ Moreno admitted that even though she is hands on with her business and family she still has not closed her doors on acting. “I actually tell my husband I miss it. Like I’ve been missing it lately so when there’s projects, from time to time I’m still open to it. Actually mag-eight years na yung business. Really I was just craving and playing around with it with baking pero I’m very happy that it lasted this long,” she told PUSH during the Skechers Sandals spa party event.

LJ said she got the idea to open the Lollicake Factory after her wedding to Jimmy Alapag in 2010. “Actually sa baking mahilig lang ako nung bata mag-bake bake pero yung sa Lollicakes, the reason why naging business siya is I was craving for that because I tasted that in the US pa and then wala akong mahanap na nagbebenta dito so I researched on how to make it,” she recalled.


The pretty actress admitted she faced the biggest challenge in her business when she decided to branch out. “Maybe yung siyempre trial and error siya. We tried out franchising. Medyo that didn’t work out. Medyo malaki din yung money loss kasi you invest in the business and all that stuff on the commissary. Pero at that time, para sa akin it’s a lesson learned and I feel lucky pa rin and blessed kasi at least hindi namin inutang yung nawala. It was extra. Right now I just went back to just one branch in Kapitolyo. But before nung nag-franchise kami umabot ng seven branches din yun and then we stopped the franchising. It’s when I had kids medyo parang okay na rin na I brought it back to my commissary in the house kasi I have to watch the kids also,” she shared.

If she was going to give tips to aspiring moms who want to open their own businesses, LJ said it would be to really know what you want to do. “One thing is when you open up a business it should be something that you’re passionate about. Because when you’re passionate about it the money will come naman later. So parang like me, I was just having fun with what I was doing hanggang sa nag-grow na. So my advice is if they’re looking to franchise or branch out their business, aralin nila muna ng mabuti before jumping into it. Hindi porke’t you have money to do it you do it right away. Dapat aralin talaga,” she added.