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Why Kean Cipriano and Chynna Ortaleza launched a business for moms

Kean Cipriano and Chynna Ortaleza has a new business called Unna.

BY
Kristhoff Cagape

FRESH SCOOPS

09/16/2017 05:41 PM
Why Kean Cipriano and Chynna Ortaleza launched a business for moms

 

Kean Cipriano and Chynna Ortaleza has launched their first business together called Unna. It was founded this year by the celebrity couple together with their friends. Unna is committed to taking care of every family by providing mothers with accessible, affordable and high-quality solutions to aid them in their parenting responsibilities. Unna's current products are manual and electric pumps to help working moms in their breastfeeding journey.

“It’s really inspiring to become parents so after awhile, we just felt like we’ve been blessed with good careers and good work for the past couple of years and when we became parents, it was just malakas na force for us to try to help other parents as well. With the stories na nakuha namin from our friends also, from the people we encounter every day and our own story, we just felt like it would be nice to be able to make a business that will help a lot of moms and dads too,” Chynna said.


Kean confessed that building a business is challenging but more than anything else, it is fulfilling.  

“Actually nakakapagod pero I mean yun naman yata ‘yung point ng lahat - if you work hard for something definitely may aanihin ka for the future. So ngayon kasi nagsisimula ‘yung Unna, [tinututukan] talaga namin siya every detail - from inventory, to the operation - everything talaga kaya okay din na ‘yung mga partners namin dito they are also hardworking partners,” Kean stated.

The couple is aware that the competition for breast pumps for mothers is enormous but they believe that their brand has its edge over its competitors.

“Aside from the fact na ‘yung vision ng Unna is to really help the loving and dedicating Filipino moms, kumbaga pro-parent kami, pro-moms kami at pro-dads kami kasi kapag feel namin na naiitindihan namin ‘yung sitwasyon ng bawat magulang, ng mga nanay, so isa ‘yun sa edge [ng Unna] at pangalawa pino-promote din namin talaga siya as a Filipino brand, na concept namin ‘to, brand namin ‘to,” Kean said.

He added, “Aside from the fact that it’s affordable, it’s portable and it’s powerful, ano rin talaga parang peaceful lang ‘yung tema ng brand namin. Gusto lang talaga namin na maging maayos ‘yung journey ng gagamit.”