Constant reinvention, according to Jamie Rivera, is her secret to staying in the industry for 30 years.
Celebrating her 30th year in the business,
singer-songwriter Jamie Rivera admitted that the ‘Inspirational Diva’ label has
limited her singing career.
‘I’ll be honest with you, yes. Somehow, I’ve been put in a
box for such a long time,” she said, expressing thanks to her “millennial
producers” during the press conference for her upcoming concert titled, All About Love to be held on February 13
at the grand ballroom of the Sofitel Philippine Plaza.
To “get out of the box,” Jamie said that she intends to
revive her pop and love songs and has plans of coming up with an album. “Still
inspiring concerts, still inspiring shows but more on for the millennials. More
dedicated to not just the churchgoers but for everybody in general.”
Despite being stereotyped, Jamie still managed to stay in
the industry. Aside from being a singer and songwriter, she is also a Star
Music voice coach, mentoring the likes of young Kapamilya artists Bailey May
and Ylona Garcia.
As for the secret to her staying power, she owed it to
According to her, she started her career by becoming a part
of a chorus. She then worked on becoming a solo artist singing pop songs to
someone singing on the world stage (referring to her stint at the international
musical play, Miss Saigon). After she
decided to focus on building a family, she then started composing songs about
family and children. However, she said she wanted to do something bigger for
the Lord so she grabbed the opportunity to sing during the Papal Visit of
former pope, Saint John Paul II in the Philippines. Jamie also mentioned
composing a song for the millennials during the last national elections.
“Kailangan mong magreinvent. Walang ibang gagawa no’n sa’yo
kung hindi sarili mo kasi ikaw ang may kilala sa sarili mo,” she said.