On Tonight with Boy Abunda, ABS-CBN Chief Content Officer Charo Santos-Concio recounted how Maalaala Mo Kaya, the longest running drama anthology in Asia, started.
Apparently, the idea behind MMK started from a “paper clip.” She recalled how she was asked by then ABS-CBN Executive Freddie M. Garcia, “If you were to cancel this program what will you replace it with?” Charo answered, “Sir, let me get back to you in two weeks.” And then FMG told her, “Ano, wala ka talagang alam sa telebisyon. Television is instant. When I say I want a concept now, you have to give it now.”
Charo continued her story, “I saw a paper clip on top of a table. Sa nerbyos ko napahawak ako, (and then I told FMG) ito paper clip, simpleng bagay sa karamihan sa atin pero sa isang tao maaring mahalaga ito, dahil maaring may kwento sa likod ng paper clip. Sabi niya, hmmm. And then sabi ko, we can ask our viewers to send in their stories behind any ordinary object.”
Asked for a title for what she just pitched, Charo said she would name the program “Among My Souvenirs.” But FMG said, “Dapat tagalog at dapat kundiman.” Charo continued, “So he was the one who gave the title Maalaala Mo Kaya.”
During Fast Talk, Charo said her favorite dish is “sinigang na liempo.” He favorite flower is “Sampaguita,” and Charo’s favorite song is “An Affair To Remember.”
Asked what makes her laugh, Charo said, “my granddaughters.” Last time she cried was “on the set of a Lav Diaz film.” Her hidden talent is being a “good nurse.” Her biggest insecurity is “having to face big crowds.” One thing she’s not good at is “swimming” and the title she will give her life story is “Maria Rosario.”
Hardest question she has been asked was, “’Can you handle the job’ and then as I went through the years, ‘Can you fire a friend.’”
Sexiest man in the Philippines for her is, “it’s a tie (between) Piolo Pascual and John Lloyd Cruz.”