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Director Antoinette Jadaone reveals secret behind success of ‘On The Wings of Love’

Director Antoinette Jadaone admits that she was initially anxious about how her first soap would fare in the ratings game.

BY
Maureen Marie Belmonte

Twitter: @MissHappyWriter

FRESH SCOOPS

09/09/2015 06:12 AM
Director Antoinette Jadaone reveals secret behind success of ‘On The Wings of Love’
090815-jadaone_main.jpgNew TV director Antonette Jadaone unabashedly confessed that she had no idea that her first TV soap On The Wings of Love would be as successful as it is today.

During a recent sit-down interview with the hugot director she poked fun at how tense she was days before they aired their pilot episode.

“Kinakabahan rin ako kasi kung makapag-promote itong ABS (CBN) akala mo lunas sa AIDS itong On The Wings,” she said with a laugh, adding that she wanted to tell the public, “Guys relax lang po. TV show lang po ito. Ano ba ito lahat nalang. Parang hindi naman po kami ang sasagot sa korupsyon sa Pilipinas.

She shared that all the intense promotion somewhat added to the mounting pressure that she felt at that time “Pero nagtiwala ako doon sa Dreamscape tsaka nagtiwala ako sa project.

But when they started airing and with their hashtags ranked among the top ones on social media every night, Direk Tonet, as she was fondly, revealed that she was relieved by the public’s warm reception of OTWOL.

Sobrang parang akong nabunutan ng tinik kasi bago ‘yung style eh. Kasi rom-com siya, eh sinabi sakin na ang history ng third slot sa primetime it’s usually not very light. Usually it’s hardcore drama, ‘yung talagang epic, sexy. Kaya doon nanggagaling ang kaba namin,” explained Direk Tonet.

But what does she think is the reason behind the soap’s success?

“Unang-una talaga si JaDine talaga. Feeling ko ‘yung love team talaga ‘yung unang-unang nagdadala kasi feeling ko kung ibang love team ‘yun hindi ganon kalakas ‘yung magiging effect,” declared Direk Tonet pertaining to the pairing of the soap’s lead stars James Reid and Nadine Lustre known as JaDine.


090815-jadaone_main.jpgFor the box office director, it was a blessing that the love team was previously not that visible in the Kapamilya network.

Kasi first nakatulong na hindi sila nagt-TV, pelikula lang sila. So fresh face itong dalawang ito. Wala silang regular thing sa TV na parang aabangan mo. So feeling ko nakatulong ‘yun nung lumabas sila sa TV ‘yung mga tao ‘Sino itong dalawang ito? Bakit sila binigyan ng show?’” she added.

But another reason behind their show’s success, for Direk Tonet, is really the love team’s “built-in” chemistry.

Hindi mo sila kailangang i-direct sa kilig. Kailangan mo lang sabihin kung ano ang gusto mong mangyari. Ang maganda rin sakanila galing sila ng pelikula so ‘yung timing nila sa mga kilig nakukuha nila,” she said.

Personally, Direk Tonet takes pride in the fact that she herself is getting affected by JaDine’s chemistry.

“Ewan ko feeling ko talaga malaking part ng On The Wings ay JaDine. Feeling ko ‘yung kilig na ‘yun, ako kasi as a director kapag dini-direct ko sila kinikilig ako eh. Kapag nag-e-edit ako kinikilig ako sa kanila. So pakiramdam ko meron talaga silang certain magic na nabibigay na sila lang ang nakakapagbigay,” she ended.