Boardwalk's 20th anniversary was a star-studded affair

Lifestyle brand Boardwalk celebrated with a no-holds barred fashion and variety show.

BY RHEA MANILA SANTOS

Twitter: @allaboutmanila

FRESH SCOOPS

6/22/2011 8:38 AM
Boardwalk's 20th anniversary was a star-studded affair


062211-bw_main.jpgLast June 18, the Araneta Coliseum was transformed into a fantasy world as Boardwalk celebrated its 20th anniversary called “One Big Show” and featured their different celebrity endorsers as well as 100 of the freshest faces in the modeling world who competed in Boardwalk’s new Faces of Fashion contest. The venue was packed with guests from the media and the corporate world, as well as Boardwalk distributors from all over the country. The show started off with Billy Crawford singing his hit song “Bright Lights” while showing off some of his dance moves.

Kris Aquino, who recently renewed her contract to be a Boardwalk endorser for the next two years, dropped by to congratulate the success of the company as well as to introduce fashion designer Avel Bacudio, who designed a new line of denim jeans for Boardwalk. “Let’s look forward to not just 20 more years but 200 more years of success!” she shared with the enthusiastic crowd. This was followed by a Roman empire-inspired number which featured Coco Martin, Julia Montes, and a shirtless Jake Cuenca who showed off his chiseled abs.

Rachelle Ann Go performed popular US hits like “Firework” and “Price Tag” to usher in Boardwalk’s newest collections. Jean Garcia wore a sexy gown onstage for the JG collection, Ryan Agoncillo was in a casual and cool racer outfit for the Ryan Collection while Cherry Pie Picache was given a crown and scepter as rightful queen of the BW Plus collection which was also modeled by beauty titlists from various generations like Patty Betita, Isabel Roces, Alma Concepcion, Lyka Ugarte, Lou Bunyi, Deborah Sun, Joyce Ann Burton, and Gem Padilla.

Bangs Garcia introduced the BW Intimate Apparel collection in a Burlesque-inspired number along with the rest of Boardwalk’s sexy male and female models. Nikki Gil sang Lady Gaga’s “Born This Way” to usher in the Cosmopolitan collection. Other celebrity endorsers who graces the show include Assunta de Rossi for the Corporate Chic collection, Matteo Guidicelli for BW Boys, and Rich Asuncion. The Price is Right’s Rich Hardin and Rich Herrera also showcased the BW Ang Bayan Collection.

One of the main highlights of the grand variety show was the unveiling of Boardwalk’s celebrity designer jeans collection by Avel Bacudio. Derek Ramsay showed up onstage with the celebrity fashion designer hand-painting his jeans on the spot. The sporty celeb went shirtless with nothing but white jeans and black wings. Derek was then fitted with a harness that had him in mid-air for a more dramatic effect. The show also featured Powerdance, Philippine Island Assasins, and other runway professionals.

To catch the whole show, tune in to One Big Show on ABS-CBN on July 24, 10 pm after Gandang Gabi Vice.