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Young JV hopes Pinoys will also appreciate local R&B and hip-hop artists

Young JV believes that Filipinos can also be on par with Korean pop stars.

BY ABS-CBN CORPORATE COMMUNICATIONS

FRESH SCOOPS

12/15/2010 2:14 PM
Young JV hopes Pinoys will also appreciate local R&B and hip-hop artists


Push.com.ph recently visited the studio of the new daily teen variety show ShoutOut and got to interview mainstay performer Young JV. The 20-year-old singer-dancer expressed his happiness over becoming a part of ShoutOut because the program will enable him to show off his talents. “Super saya ko because for me this is not work. Parang everyday life na talaga para sa akin ang music and performing. It’s a blessing na maging pareho ‘yung hilig mo at ‘yung trabaho mo. Also, ShoutOut will help me, unang una sa exposure. Second is for me to improve my craft as a performer. Each day made-develop ‘yung skills ko.”

Young JV, or Eduardo JV Kapunan III in real life, burst onto the showbiz scene as a singer-dancer with his debut album Ready or Not. He told Push.com.ph that when he was about to release the album, he was a bit unsure if the Filipino market would appreciate the R&B/hip-hop sound of his album. “Before I started, nagtanong ako kung bakit wala nang masyadong R&B and hip-hop sound sa Philippines. Kaya super critical nung nag launch ako ng first album ko. We had no idea kung kakagatin siya ng mga tao. Pero ‘yung first single ko na ‘That Girl,’ pumatok siya sa mga high school and college students. Naipakilala ako and ‘yung sound ko na halos wala masyadong Pinoy na gumagawa.

In the Pinoy music scene, only a few have made a name for themselves as R&B/hip-hop stars, like Jay-R, Kris Lawrence, and Billy Crawford. Just like them, Young JV got the chance to experience the life in the US and around Europe where the R&B/hip-hop sound is much more popular than in the Philippines. Young JV said he wants to change the mindset of many Pinoys that R&B/hip-hop is just a thing of the western culture. “Hip-hop now is global. Hindi na lang siya for Americans, for blacks. Of course maraming pa ring hindi informed. Ang hip-hop nag-start sa States, pero hindi lang siya tumigil dun. Ngayon meron nang hip-hop sound sa Japan, Korea, Taiwan. Wala ‘yan sa race. Ngayon marami nang Pinoy na kaya nang mag hip-hop.”

Young JV couldn’t help but feel sad that many Pinoy music lovers would prefer listening to Korean pop, which is a hot trend as of now, than local pop songs when in fact Filipino artists are just as good if not better than those in neighboring Asian countries. “Sa Korea kasi ‘yung mga artists nila sumusubok sa Hollywood. Like si Rain, nakagawa na siya ng Hollywood movies. Ginagastusan talaga nila. Sad lang na napagiiwanan na tayo when in fact kaya rin nating gawin ‘yung ginagawa nila, and baka nga mas magaling pa. Magagaling tayo pero dito lang tayo umiikot sa Philippines. Sana ma-expose rin tayo sa global market. Kagaya ng nagawa nina Charice and Billy. Sana maraming pang katulad nila. Marami tayong talented artista na alam mong world-class ang galing, pwedeng mag-compete sa international scene.”
 
He pointed out that coming up with material that will prove to be a hit in the market is not just about copying the trend. In this day and age, Young JV said originality is important. “Ang Pinoy ayaw ng gaya lang. So if you’re an artist, dapat gawin mo rin siya na parang original, make it your own. Nung nauso ang K-Pop, ang daming grupong naglabasan na kunwari K-Pop wannabees. Kaya ako I just stick to what I do best and what I like. Ayokong manggaya na feeling